diff --git a/changelog/66809.added.md b/changelog/66809.added.md
new file mode 100644
index 000000000000..1f4d2cbcb869
--- /dev/null
+++ b/changelog/66809.added.md
@@ -0,0 +1 @@
+Added support in service Beacon for only fire matching configured running state
diff --git a/salt/beacons/service.py b/salt/beacons/service.py
index 6f7519e8f953..9454022b3996 100644
--- a/salt/beacons/service.py
+++ b/salt/beacons/service.py
@@ -76,6 +76,11 @@ def beacon(config):
     event when the minion is reload. Applicable only when `onchangeonly` is True.
     The default is True.
 
+    `is_running_state`: If `is_running_state` is set to a boolean the beacon will only
+    fire if the running state matches the given value. If its set to `True`, only
+    when a service running state is `True` it will be fired, if it's set to `False`
+    then only the beacon will fire when the running state is `False`.
+
     `uncleanshutdown`: If `uncleanshutdown` is present it should point to the
     location of a pid file for the service.  Most services will not clean up
     this pid file if they are shutdown uncleanly (e.g. via `kill -9`) or if they
@@ -141,6 +146,15 @@ def beacon(config):
             ret_dict[service]["uncleanshutdown"] = (
                 True if os.path.exists(filename) else False
             )
+
+        # If is_running_state does not match the current running state, skip it
+        if (
+            "is_running_state" in service_config
+            and isinstance(service_config["is_running_state"], bool)
+            and service_config["is_running_state"] != ret_dict[service]["running"]
+        ):
+            continue
+
         if "onchangeonly" in service_config and service_config["onchangeonly"] is True:
             if service not in LAST_STATUS:
                 LAST_STATUS[service] = ret_dict[service]
diff --git a/tests/pytests/unit/beacons/test_service.py b/tests/pytests/unit/beacons/test_service.py
index c066ee62d919..de0bd3bf828b 100644
--- a/tests/pytests/unit/beacons/test_service.py
+++ b/tests/pytests/unit/beacons/test_service.py
@@ -195,3 +195,37 @@ def test_service_not_running():
                 "salt-master": {"running": False},
             }
         ]
+
+
+def test_service_matching_is_running_state():
+    with patch.dict(
+        service_beacon.__salt__, {"service.status": MagicMock(return_value=False)}
+    ):
+        config = [{"services": {"salt-master": {"is_running_state": True}}}]
+
+        ret = service_beacon.validate(config)
+
+        assert ret == (True, "Valid beacon configuration")
+
+        ret = service_beacon.beacon(config)
+
+        assert ret == []
+
+        config = [
+            {
+                "services": {
+                    "salt-master": {"is_running_state": False},
+                    "salt-minion": {"is_running_state": True},
+                }
+            }
+        ]
+
+        ret = service_beacon.beacon(config)
+
+        assert ret == [
+            {
+                "service_name": "salt-master",
+                "tag": "salt-master",
+                "salt-master": {"running": False},
+            }
+        ]